our story

we've been serving our clients since 1996

June, 1996

Jay Brooks, Karen Wiley and Glenn Williams joined together in partnership to form Affinity Marketing Services in June of 1996. Bringing over 50 years of combined experience in retail marketing, Jay, Karen and Glenn previously worked together in marketing and merchandising for many years at Family Christian Stores, the largest Christian bookstore chain in the country.

Based in Grand Rapids, Michigan, Affinity Marketing Services is positioned to provide support for small, mid-sized, and even large companies.

Structured to best meet your needs

Affinity Marketing Services developed a unique business structure that allows us to most effectively meet our clients' individual needs. By developing a variety of strategic alliances with many individuals who have different talents, we can pull together the perfect team to meet your specific needs. Whether a large team is required to implement a huge promotional strategy, or a simple, well-chosen printer to complete a low-budget job with a top-dollar look, we'll provide what is needed to efficiently meet your goals within your budget.

Jay Brooks

Principal and Chief Creative Thinker

Jay has over 25 years experience using his knowledge and creative talents in merchandising, marketing and design. Jay has been involved in every aspect of marketing processes, from graphic artistry, to retail merchandising and store design, to leading teams in the development and implementation of complex marketing strategies. But perhaps Jay's greatest asset is his ability to think beyond the expected and lead others to success.

As co-founder of Affinity Marketing Services, Jay is all about using his gifts and talents to serve others. As it is written in Proverbs, "A gift opens the way for a giver and ushers him into the presence of greatness."